EA partners with car giant for in-game vehicle exclusive.
Mercedes has become a SimCity Social launch partner and in doing so will get its A-Class car in the game.
SimCity Social is an online game that launches worldwide soon. It's developed by Electronic Arts' Maxis and Playfish studios.
Mercedes has partnered with EA to get the A-Class car in the game. Players can complete Mercedes-Benz quests which will unlock exclusive items like a factory, which can unlock extra gameplay options.
“SimCity Social's distinctive style of humor is derived from its fun, quirky and spontaneous gameplay mechanics that exude the essence of the franchise,” said Jami Laes, VP of global studios at Playfish.
“With the integration of Mercedes-Benz, we’ve added a layer of fun realism that enables our fans to bring their favorite brands into their games.”
Anders Sundt Jensen, VP of brand communications for Mercedes-Benz Cars, added: "The new A-Class stands for the pulse of a new generation that is breaking away from the conventional, making it the perfect fit for the engaging city-building game SimCity Social."
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.