Metrostar secures trio of partners for The Scouts Association

Robert Hutchins

By Robert Hutchins

January 21st 2016 at 10:18AM
Metrostar secures trio of partners for The Scouts Association

“These are a welcome addition to a growing and prestigious range of Scout heritage products.”

Licensing and literary agency Metrostar has secured a swathe of three new partnerships for The Scout Association.

Collectables company Danbury has teamed with Steiff to develop a limited edition Steiff Cub Scout bear to celebrate Cubs100, the Cub Scouts centenary this year.

Each bear in the new range will wear a centenary scarf secured with a leather woggle featuring the Cubs logo.

Meanwhile, teNeues will launch the first Scouts wall calendar later this year. Each month of the calendar will feature an illustration and text describing a particular Scouts badge or skill and will take inspiration from the 1914 Scouts tests, re-published in the recent book Scouts Tests and How to Pass Them.

Spineless Classics is also making reference to original Scouts material as it launches its framed print reproduction of Scouting For Boys.

“The Scouts is one of the most recognised and respected organisations in the world and it is great to see that an increasing number of partners are seeing its licensing potential,” said Claire Potter, managing director at Metrostar.

“The Scout Association has the most wonderful archive collection which spans over 100 years of Scouting history and looks fabulous on licensed products.”

Chris James, responsible for brand at The Scout Association, added: “These are a welcome addition to a growing and prestigious range of Scout heritage products.”