The licensing agent will represent the book property throughout the UK, expanding it into the baby category.
Metrostar is set to represent children’s picture book property Hairy Maclary & Friends in the UK.
The books, which are written by New Zealand author Lynley Dodd and managed by Penguin Random House Australia, have already inspired a stage show in the UK and have been family favourites for over 30 years.
“There is strong interest in classic picture books, particularly for the baby market and Hairy Maclary offers something a little different,” said Claire Potter, MD of Metrostar.
"We especially love Lynley Dodd’s beautiful artwork and bouncing rhymes. Hairy Maclary from Donaldson’s Dairy is going to fit in well at Metrostar.”
Metrostar will now expand the property into the baby market, covering categories including puzzles, toys, apparel, homewares and more.
Reagan Croucher, senior brands and licensing manager at Penguin Books Australia, added: “We approached Metrostar because of their great work with Elmer and Dear Zoo, and have been impressed by their considered yet very positive approach to licensing. We are greatly enjoying the process of getting Hairy Maclary ready for BLE.”