MGA secures new licensing agents for toy brands

Jade Burke

By Jade Burke

May 15th 2017 at 10:15AM
UPDATED May 15th 2017 at 12:16PM
MGA secures new licensing agents for toy brands

The Point 1888, CPLG, Character Mix and Little Tikes are all jumping on board to help support the firm’s toy brands; Num Noms and L.O.L Surprise!

MGA Entertainment has secured new licensing agents for its hit toy brands, Num Noms and L.O.L Surprise!

The Point 1888 has been appointed to represent Num Noms and LOL Surprise!, with Little Tikes in the UK and Ireland.

Meanwhile, CPLG will now represent Num Noms throughout Italy and Character Mix is seeking licensing opportunities for Num Noms, L.O.L. Surprise! and Little Tikes in Argentina, Uruguay and Paraguay.

“MGAE is enjoying a phenomenal consumer response to Num Noms and L.O.L. Surprise!, setting and breaking retail sales records and fueling incredible licensing opportunities for both the brands and the company,” said Juli Boylan, global head of licensing at MGAE.

“The popularity of these new properties also reminds licensees, retailers and consumers of the company’s well-established and beloved brands, which opens the door to even greater opportunities for expansion and growth.”

The new trio of partners joins the likes of J&M Brands, Biplano, The Brand Residence, Segal, Haven and Partner Plus.

Tina-Louise Foster, senior director of international licensing, added: “Kids the world over are clamoring for MGAE’s collectables, toys and related products, and we are thoroughly energised by the interest and the potential for expansion in territories around the globe.

“Licensing Expo is the ideal environment for exploring prospective partnerships, collaborations and growth options for all of our properties.”