Mike the Knight toys set for launch

By Lewis Tyler

April 13th 2012 at 10:00AM
Mike the Knight toys set for launch

Character Options expects strong demand for the toy range based on the Hit Entertainment brand.

Character Options' Mike the Knight range will go to retail in May and the toy maker is anticipating strong demand for the licensed product after seeing successful book and DVD launches for the CBeebies pre-school show.

Further commenting, Jules Heaton, VP global brand management Hit Entertainment said: “It’s true to say that there is a mounting frenzy and anticipation on Facebook for the toys; consumers are absolutely clamouring for product so if that’s a sign of things to come, Character will have a hugely successful toy line on its hands.”

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