Pre-school brand expands international presence.
Millimages is launching its iPad app - Louie, teach me to draw and write - in the US, and is hoping to emulate the success it has already achieved across Europe.
In the app, the character will be teaching children how to draw and write the letters of the alphabet through four different activities: they can draw with Louie and his friends, colour their favourite characters by dipping fingers into individual paint pots, put letters of their names in the right order, and write the letters of their names.
"The iPad is a natural platform for extending the Louie brand and this app, now available in the US for the first time, offers kids the opportunity to learn whilst having fun," said Marie-Caroline Villand, head of development and productions at Millimages. "We are excited to be taking Louie to new audiences and consumers across the world via digital media."
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