MIPCOM 08: MTVNI unveils new slate

Samantha Loveday

By Samantha Loveday

October 13th 2008 at 9:55AM
MIPCOM 08: MTVNI unveils new slate

Firm shows expanded catalogue of over 4,000 hours of content and 30+ format offerings across Nick, MTV and Comedy Central.

MTV Networks International headed into Mipcom having secured multiple new deals and expanded its catalogue to more than 4,000 hours of original, multi-platform content across all brands, including MTV, Nickelodeon, VH1 and Comedy Central.

In addition, MTVNI has ramped up its formats offering with 30 programmes identified as potential format hits such as MTV's Pimp My Ride and VH1's Can't Get a Date.

The firm has seen strong sales across its library, with 13 new deals for Nickelodeon's Avatar, including TV2 in Denmark, 2x2 in Russia and ETB in Spain. Dora the Explorer continues it global roll out with four first-ever signings with NRK Norway, TV2 Denmark and SABC South Africa.

Meanwhile, new programming launching for international syndication at Mipcom includes Nickleodeon's new Mandarin language animated pre-school series, Ni-Hao Kai Lan (pictured), and The Mighty B, createdby and starring Saturday Night Live's Amy Poehler.

A number of reality formats are also being introduced.

"As MTVNI continues to increase its content output for its growing number of platforms, we're able to offer our clients an even bigger catalogue of programming," said Debbie Back, senior VP of programme sales at MTVNI.