MIPTV 2010: LazyTown notches up further TV deals

Samantha Loveday

By Samantha Loveday

April 13th 2010 at 9:54AM
MIPTV 2010: LazyTown notches up further TV deals

Renewals on BBC and EBS Korea, plus new signings with RAI 3 in Italy and Chile's UCTV13.

LazyTown has signed a raft of new TV deals, and has promised there are more to come following its time at MIPTV this week.

BBC has renewed for a further five years in the UK, while EBS Korea has also renewed its existing licence as a result of the success of its first airing. The broadcaster has also acquired LazyTown Extra, while this has also been picked up by Mediacorp Singapore.

Meanwhile, LazyTown's first season premiered on Italy's RAI 3 in February following a successful trial run in August 2009. It took a share of 30 per cent of all four to 14 year olds on the first Sunday it was broadcaster and, after a further rise in share of audience to 50 per cent, the channel has moved to stripped weekday scheduling.

In Latin America, the show has launched on UCTV13 Chile and signed a new licence with TV Azteca Mexico. In French speaking Canada, TVA will be showing LazyTown as part of the launch of its new pre-school channel, while in Eastern Europe, the show launched on Kazakhstan TV earlier this year.

"I'm very excited that all these new deals are coming in and I'm looking forward to expanding our reach into new markets and territories, as well as consolidating our position with our existing broadcasters," said head of TV at LazyTown Entertainment, Adam Selly.