MOBILE MONTH: America's Got Talent heads to mobile

Samantha Loveday

By Samantha Loveday

September 15th 2008 at 9:31PM
MOBILE MONTH: America's Got Talent heads to mobile

FremantleMedia Enterprises ties exclusive partnership with mobile media company Player X.

FremantleMedia Enterprises is teaming with Studio X, the publishing arm of mobile media company Player X, granting it the exclusive mobile game licensee rights for America's Got Talent.

Under the terms of the agreement, Studio X will have exclusive rights for the US and Canada, where the official America's Got Talent mobile game has been rolled out across all operators.

The game encapsulates the brand properties of the TV show, with casual gameplay that tests gamers' puzzle and rhythmic skills.

The title is being supported by an integrated marketing campaign across both countries. Previously Player X has worked with FME in Europe and published mobile games based on five classic game shows including Family Fortunes, The Price is Right, Sale of the Century and Blockbusters.

"We are delighted to be working with FME again on one of their top rated game shows after our previous collaborations in Europe on Family Fortunes and The Price is Right," said Tony Pearce, CEO of Player X. "America's Got Talent is a phenomenon and we're confident the casual game we have published will be similarly successful."

Oliver Delfosse, senior manager of interactive at FremantleMedia North America, added: "We are very excited to be working with a talented mobile partner such as Player X."