Fashion and publishing agreements and promotions continue tenth anniversary celebrations.
France and Germany are the latest two territories to confirm further licensing activity for Nickelodeon's Spongebob Squarepants brand.
Nickelodeon & Viacom Consumer Products joined more than 150 international fashion labels to present its newest range of Spongebob by Spongebob products at the successful first ever 'Under the Louvre event. This was held at the Carrousel du Louvre in Paris, between June 26th and 28th.
Meanwhile, in Germany, NVCP and Panini have extended their current agreement by launching a new Spongebob Squarepants branded 48-page colouring book and two 32-page hardback colour story books.
The deal runs across Austria, Germany and Switzerland, with the colouring book launching this month, followed by the story books in September.