Players can take on world records with the games line.
Paladone has added new products to its Guinness World Records Party Challenge range. The licensee will also introducing a new line called Inventions.
All of the new packaging features QR codes which link through to Guinness’ online social hub where challengers will be able to upload videos of themselves attempting world records.
Want to receive up to the minute licensing industry news straight to your inbox? Click here to sign up for the free Licensing.biz Daily Digest and Newsflash services. You can also follow Licensing.biz on Twitter and Facebook.