Nestle Purina seals Pet Poets Club promo

Samantha Loveday

By Samantha Loveday

February 15th 2011 at 10:10AM
Nestle Purina seals Pet Poets Club promo

Lavish Rights brand picked up for nationwide token promotion on Felix packs.

The Pet Poets Club brand has been chosen by Nestlé Purina to be part of an on-pack Felix cat food promotion.

The token promotion will also help support the charity, The Cats Protection League.

"This is an exciting partnership," said Marc Todd, Lavish Rights' group CEO. "On all packs of Felix cat food are tokens people collect and then redeem online for gifts. The Pet Poets Club books are one of the premium gifts that people can order.

"We're also pleased to be able to help the Cat's Protection League charity."

The deal builds on the programme already in place for Pet Poets Club. Lavish Rights has also recently signed up Poland-based stationery licensee Beniamin, which will be creating pencil cases, gift bags, files and journals.