Ideas at Work strengthens global footprint of brand with launch.
Ideas at Work is aiming to expand awareness of Olly the Little White Van further, launching a new iPhone and iPad app.
The app is designed for children aged four and up and includes two interactive games - Delivery Race and Fix It.
Created by Henry Beckett in 2009 and co-produced by Ideas at Work and Blink Productions, Olly the Little White Van was first broadcast in summer 2011 on CITV and is now sold into more than 50 countries.
It airs on weekdays on CITV in the UK at 9.45am and 1pm.