New destinations for 4Kids

By Helen Jacobs

April 24th 2008 at 5:26PM
New destinations for 4Kids

Agents will represent properties in Eastern Europe, South Africa, France and Germany.

4Kids Entertainment has made a number of agreements for its properties to be represented in key European territories as well as South Africa.

Current Scandinavian agent, Kidz Entertainment/EEMC has had its territory expanded, now licensing the Teenage Mutant Ninja Turtles, The Dog and The Cat photography properties throughout Eastern Europe.

To South Africa and Character Licensing Marketing has had Monster Jam and Cabbage Patch Kids added to its list, which already includes TMNT.

MJA Licensing of France is taking on The Dog, The Cat and the Royal Air Force brands, while m4e in Germany will represent Dinosaur King.

Sandra Vauthier-Cellier, co-managing director, said: “We are delighted to be working with Kidz Entertainment/EEMC, CLM, MJA and m4e, companies that have established themselves as major forces in their territories. It is a measure of our confidence in their abilities that we have no hesitation in asking these companies to work with such important brands.”