American Greetings Properties signs up Lanatex for fresh collection.
American Greetings Properties and its international licensing agent Exim have signed up Lanatex to bolster Holly Hobbie in the apparel category in Latin America.
Lanatex - a leading apparel company in the region - will launch a line of girls clothing in the summer featuring the character.
Items will include t-shirts, sleeveless shirts, polos, long-sleeved shirts, pants, jeans, shorts, overalls, jackets, skirts, dresses and pajamas, among others.
The products will roll out in countries including Venezuela, Ecuador, Panama, Costa Rica, Nicaragua, Honduras, Barbados, Jamaica and Antigua to name a few.