New Gormiti content to be debuted at BLE

Samantha Loveday

By Samantha Loveday

September 3rd 2009 at 10:35AM
New Gormiti content to be debuted at BLE

Licensing programme hits 200 deals worldwide; second season due to be unveiled.

Giochi Preziosi and Marathon Media will be unveiling new Gormiti content, characters and details of the second season at Brand Licensing Europe later this month.

The dedicated Gormiti booth (number 410) will be back for the second year, and the firm will be looking to show how far it has come in that time.

The licensing programme has now hit the 200 deals mark worldwide, with the toy collection spearheading the consumer products push. New characters will be hitting shelves in Italy first (this autumn), following in the rest of Europe in 2010.

Local agents have been appointed for all European countries and include Mediaset (Italy), Marathon Media (France), TLC (UK and Germany) and Benelux.

Gormiti: The Lords of Nature Return is already airing on Mediaset in Italy, and is shortly due to hit screens in France, Germany, the UK, Greece, Turkey, Israel and the Middle East. Further broadcasters are due to be announced within the next few months.