New licensees join Kennel Club push

Samantha Loveday

By Samantha Loveday

September 22nd 2010 at 10:19AM
New licensees join Kennel Club push

4sight secures number of deals for dog bedding, accessories, tags and cards.

Three new partners have joined the licensing drive for The Kennel Club.

4sight Licensing Solutions has signed up Scruffs for a range of dog bedding, accessories and puppy starter packs; Bow Wow Meow for branded pet tags; and Country Cards for a line of Kennel Club cards, due to launch in January 2011.

"We are actively promoting the Kennel Club across a range of sectors, with particular attention to gifts and collectibles for adults and grooming products and toys for dogs," explained Sandra Vauthier-Cellier, MD of 4sight.

Meanwhile, in the US, 4sight has granted a licence to European Home Designs to produce beds and bedding products under the American Kennel Cub label.