New look Winx Club dolls on way

Samantha Loveday

By Samantha Loveday

September 4th 2009 at 10:35AM
New look Winx Club dolls on way

Rainbow and Simba planning heavyweight TV campaign to coincide with German launch.

The latest collection of Winx Club fashion dolls are arriving in Germany this month, with Rainbow SpA and Simba planning a hefty marketing campaign to ensure high awareness.

In order to drive Christmas sales of the new series four dolls, Simba will be running a TV campaign on the most target-relevant free TV stations, including Super RTL and NICK.

Among the various collections presented by Simba, the most important will be the Believix line.

The fourth series of Winx Club will air from November on NICK.