New signings for Jakers

Samantha Loveday

By Samantha Loveday

February 25th 2008 at 12:51PM
New signings for Jakers

Italian and German agents now on board for Parthenon's popular children's property.

Parthenon Entertainment has appointed two new licensing agents for its international TV property Jakers.

The Licensing Factory (TLF) has been taken on to look after Italy, while Active Merchandising has been appointed for Germany.

Since being hired, TLF has negotiated licences with Marini Silvano for accessories, New Links for activity books, magic pens, memory cards and audio books, and Hobby & Work for DVDs, books, stickers, sticker albums and colouring books.

The firm is developing a strong licensing programme for Jakers in Italy. DVDs are available to buy in kiosks and in the coming weeks story books, activity books, audio books, sticker albums, colouring books, tattoos and a line of hats, scarves and gloves will be launching.

Other categories being targeted include back to school, plush, toys, textile and costume characters.

Meanwhile, Active Merchandising - headed up by Anita Van Esch - will focus on building momentum at retail with existing Jakers licensees.

"Jakers is an extraordinarily strong property in the international markets," said Caroline Mickler, Parthenon Entertainment Group's brand and licensing consultant. "That we have been able to appoint agents of the quality of The Licensing Factory and Active Merchandising is great reinforcement."