NEW YORK 08: Hit, Aardman strengthen ties

By Helen Jacobs

June 10th 2008 at 9:32AM
NEW YORK 08: Hit, Aardman strengthen ties

Two exclusive deals see Hit tasked with rolling out Timmy Time products and themed attractions on behalf of Aardman.

Hit Entertainment will be responsible for the roll out of products including home entertainment, toys, games, apparel and accessories for Aardman Animations’ first animated pre-school TV series, Timmy Time, in the US.

The firm will also be responsible for managing Aardman’s Themed Attractions business worldwide for Wallace & Gromit, Shaun the Sheep and Timmy Time, and is expected to announce the launch of its first attraction soon.

Peter Byrne, executive vice president, Worldwide Consumer Products, Hit Entertainment, said: “We are delighted to be expanding our relationship with Aardman. The much-anticipated Timmy Time perfectly complements our existing range of children’s properties and adds significant value to our North American portfolio. We are also excited about taking these much loved brands into the Themed Attractions business by leveraging our expertise with operators around the world.”

Sean Clarke, head of marketing and licensing at Aardman, added: “We are delighted to have extended our current portfolio with Hit, who are a world class leader in Licensing, with a proven track record in extending brands into themed attractions. We are very much looking forward to working with them on the rollout of our first preschool show Timmy Time next year, along with Wallace and Gromit and Shaun the Sheep.”

Timmy Time is slated to begin airing on Playhouse Disney in the US and Disney Channels around the world starting in early 2009.