NFL and Rawlings renews licensing agreement

Jade Burke

By Jade Burke

April 6th 2017 at 10:24AM
UPDATED April 6th 2017 at 11:53AM
NFL and Rawlings renews licensing agreement

‘Our broad assortment of licensed NFL products ensures that each fan has access to a one-stop shop for all of their tailgating needs,’ says Rawlings’ Eric Reinsfelder.

Sporting goods manufacturer, Rawlings, has renewed its licensing agreement with the NFL.

The NFL is currently a licensee for a variety of items, with exclusivity in tailgating canopies and chairs.

"Over the past 15 years, we've built a strong partnership with the NFL based on our ability to provide quality items not only for the athletes on the field, but also for the fans in the stands as well as those tailgating in the parking lot or watching at home," said Eric Reinsfelder, senior director of sports licensing at Rawlings.

"Our broad assortment of licensed NFL products ensures that each fan has access to a one-stop shop for all of their tailgating needs."

Following the new agreement, Rawlings will gain continued rights in categories including footballs, portable chairs, canopies, coolers, tables, softees and slow cookers, as well as Super Bowl tailgate products.

Jennifer Gray, director of licensing of NFL, added: “We're excited to expand our relationship with Rawlings, one of the most authentic and trusted names in sports.

"They share our same dedication to creating the ultimate game-day experience for NFL fans."