Ni Hao, Kai-Lan hype begins

Samantha Loveday

By Samantha Loveday

April 28th 2009 at 10:26AM
Ni Hao, Kai-Lan hype begins

Series hitting Nick Jr in September in UK, with two-pronged licensing programme planned.

New Mandarin-speaking pre-school show Ni Hao, Kai-Lan is due to hit Nick Jr in the UK in September, with NVCP planning a two-pronged licensed programme to back it.

The first product lines will begin to hit stores in September - corresponding with the launch of the TV show. They will be aimed at the teen/tween girl market, which Nickelodeon hopes will look at the character as a collectable lifestyle brand.

The first Ni Hao, Kai-Lan lines will launch in Urban Outfitters, with other young fashion/lifestyle retailers to follow.

Pre-school toys and products are then due to follow in autumn/winter 2010.