Pre-school brand unveils a new look and network strapline, Every day's an adventure.
Top commercial pre-school network Nick Jr has unveiled a brand new look for the new year.
The fresh branding and strapline - Every day's an adventure - will run across the network on Nick Jr, Nick Jr+1 and Nick Jr 2.
The new branding will showcase the strong roster of pre-school programming available on the network including Peppa Pig, Dora the Explorer, Bubble Guppies, Team Umizoomi and Tickety Toc.
New on-air interstitials featuring Nick Jr characters in garden-like settings will act as channel navigation. Day parting will remain a consideration, with inerstitials and programming reflecting the waking, active, napping and bedtime rhythmes of the pre-school audience.
The New Year will also see additional short-form content including the musical The Go! Go! Go! Show and Big Block SingSong, as well as Cardboard Box Adventures.
Guess How Much I Love You: The Adventures of Little Nutbrown Hare will also premiere on Nick Jr in early 2013.
Nickjr.co.uk has also been updated with a new 'Grown ups' section dedicated to parents.
The launch of 'Everyday's an adventure' will be supported with a marketing and PR campaign, which will launch in early spring and run across the year.
"Everyday's an adventure perfectly encapsulates the key learning style of our pre-school audience and all of the core Nick Jr programming with its strong sensibilities of imaginative learning and exploration," said Tina McCann, MD of Nickelodeon UK. "In addition to providing a strong basis for viewers navigating across the network, the new branding will also act as the framework for additional content that could be added to the Nick Jr channels.
"This refresh gives us an opportunity to build upon our success with family audiences and better align our pre-school and parental offering across both on-air and online platforms."
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