New product launches supported by live appearances by teen star.
The star of Victorious - Victoria Justice - is making a number of live appearances in the UK to help push the launch of four new products.
The show has had 6.3 million UK viewers since launch and had the highest rated live action series launch for Nickelodeon ever.
The tour kicked off with Justice attending a live fashion show at Asda Living, Thurrock, which was hosted by Nickelodeon UK's Anna Williamson. The event premiered a range of apparel exclusively designed for George at Asda and George.com. The seven-piece line includes t-shirts, sweatshirts, a jumper dress and leggings.
Meanwhile, February 22nd will see Justice at HMV Oxford Street to mark the launch of the show's cast album, as well as the D3Publisher's Victorious: Hollywood Arts Debut on Nintendo DS and Victorious: Time to Shine on Kinect for Xbox 360.
Victorious Season One on DVD will also be promoted as part of the appearance.
"We couldn't be happier with the Victorious product lines being launched this week," said Mark Kingston, Nickelodeon VP consumer products UK and Australia. "These high profile partnerships are befitting a show of this calibre and we're looking forward to introducing more exciting products over the coming months across toys, stationery, publishing, homewares and consumer electronics.
"Having Victoria Justice herself in the UK to support the launch demonstrates the commitment behind the consumer products range and adds tremendous excitement for our audiences."