Second TV channel acquires V&S series; licensing programme launches.
A second TV channel in Italy has snapped up V&S Entertainment's pre-school show, Everything's Rosie.
The series has been airing since May 2011 on RAI YOYO, posting high ratings since launch. Now Italian broadcaster, Deakids - part of De Agostini Group - has acquired the first series to air on the digital children's channel.
In addition, Starbright SRL has now come on board to implement the licensing drive in the territory.
"Children in Italy have taken Rosie into their hearts and a loyal fan base on RAI YOYO and Deakids is growing rapidly," said Vickie Corner, MD of V&S. "We are now delighted to partner with the team at Starbright SRL, whose expertise and in-depth knowledge of the Italian licensing sector will enable us to successfully launch Everything's Rosie across a wide range of product categories.
"Children can look forward to Rosie merchandise being available in stores across Italy this autumn."
Isabelle Barone, MD of Starbright, added: "We are sure that the leading companies in the pre-school sector in Italy will immediately recognise the potential of Everything's Rosie."