Now H&A signs Thomas and Friends

By Lewis Tyler

October 31st 2011 at 5:20PM
Now H&A signs Thomas and Friends

The company continues to expand its range of licensed kids toiletries.

Hot on the heels of its deal for Disney’s Cars, H&A has announced the acquisition of Thomas and Friends for toiletries and bath products.

H&A is taking over the licence following a decision by the licensor to ‘up-weight’ Thomas' presence within the pre-school toiletries category.

The new range will start with the intrdocution of six products aimed at the UK’s big name retailers.

Angela Hall, managing director of H&A, said: "We were approached to take on the license and produce the range due to our on-going success within the pre-school toiletries market, we have proven our expertise in this sector with our highly successful Winnie the Pooh, Finding Nemo and Disney Princess ranges and we look forward to working with retailers to continue to meet consumer demand in this area."

She added: "The Thomas the Tank Engine license is still highly desirable as the number one pre-school toy brand. The brand continues to engage consumers with the Thomas & Friends TV show and with a second movie planned in 2014, we expect popularity to continue to grow. We are confident that we can reinvigorate its place with the toiletries sector with an exciting new product and a creative approach."