Bulldog secures deal with digital download publisher to extend football brand.
Digital download company Kavcom is to expand the reach of the Shoot football brand even further, following a deal with Bulldog Licensing.
The agreement will see Kavcom launch a downloadable Shoot quiz for mobile phones. The magazine is already accessible through the website and via a mobile app from digital specialist The Magazine Cloner, which allows football fans to access Shoot through mobile devices such as iPad, iPhone and Android.
"The Shoot brand is expanding rapidly right across the licensing world," said Rob Corney, Bulldog MD. "The annual has been a Christmas staple for years, the Shoot website boasts a huge online following and now this new deal gives football fans everywhere another fantastic way to access Shoot content."
Tony Kavanagh, MD of Kavcom, added: "We are delighted to be working with Bulldog and Pedigree to bring Shoot into the quiz publishing arena, giving the user a fresh and unique experience."