Firm named as UK licensing agent for popular app brand.
Lisle International is continuing to bolster its portfolio, signing up as the UK licensing agent for Temple Run.
The mobile game has notched up considerable success since the classic version was launched in August 2011, which almost 160 million downloads worldwide, 12 million of which are from the UK alone.
"Temple Run has a passionate and growing global fan base," said John Leonhardt of Dimensional Branding Group, the San Francisco-based brand extension agency. "This performance makes the region ideal for the roll out of a great licensing programme.
"We are delighted to be partnering with Lisle International, as they will bring their unique expertise and professionalism to the merchandising and we look forward to working together to drive the success of the brand in the UK."
Gayle Tarrant, partner at Lisle International, added: "With great download figures and an ever increasing fan base, we know there is certainly demand for Temple Run merchandise."
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