Now Pokémon joins escape room craze with new launch in Japan

Robert Hutchins

By Robert Hutchins

June 12th 2017 at 9:16AM
UPDATED June 12th 2017 at 11:11AM
Now Pokémon joins escape room craze with new launch in Japan

The initiative will land in eight cities across Japan as part of an ongoing promotion for Pokémon the Movie: I Choose You.

The Pokémon Company is teaming up with a Japanese escape room firm to launch an exclsive Pokémon escape room across Japan.

The initiative will land in eight cities across Japan as part of an ongoing promotion for Pokémon the Movie: I Choose You.

The escape room platform will feature the trial of Ho-Oh and has been designed to test fans’ knowledge of the Pokémon universe in order to escape. Promotional material features Ash, Professor Oak, Ho-Oh, Pikachu as well as Bulbasaur, Charmander and Squirtle.

The official website also suggests that nearby stores will be transformed into Professor Oak’s lab to give players the chance to pick their first Pokémon.

The launch date of the Pokémon escape room initiative is yet to be revealed, however it is likely to coincide with the launch of the new movie in July next year.

Pokémon is the latest video game franchise to get on board with the current trend for video game property themed escape room, joining the recently detailed Zelda campaign heading to London this summer and the Resident Evil experiential initiative.

Escape Room challenges have been picking up steam over recent years, having first found notoriety among gaming fans via digital platforms. The movement has since filtered its way into board gaming, with numerous titles having hit the market in the past year.