Partnership secured with South American licensing agent, Faresak.
Carte Blanche Greetings has inked a new deal with Faresak to introduce the Me to You property to the Brazilian market.
The Sao Paulo-based company will look to develop the brand and its lead character, Tatty Teddy, across a range of product categories. The initial emphasis will be on the stationery sector.
"We're delighted to be working with Faresak and feel confident that the company will secure exciting new opportunities for Me to You within Brazil," said Richard Edmondson, commercial director at Carte Blanche. "Tatty Teddy has millions of fans all over the world, and we have no doubt that the people of Brazil will be equally charmed by this unique blue-nosed bear."
Marcela Faraco, director at Faresak, added: "Me to You is a truly captivating property and we are very excited to develop its licensing programme in Brazil, and extend Tatty Teddy's success in our territory.
"The brand has great appeal in many categories in our market, especially stationery. We hope to seal solid partnerships in this key category soon."