Nuremberg turns spotlight on Ben 10

By Helen Jacobs

February 15th 2008 at 9:53AM
Nuremberg turns spotlight on Ben 10

Series highlighted as one of the UK?s top five licensed properties at the Nuremberg Toy Fair.

Representatives from a selection of licensing trade magazines were invited by fair organiser Spielwarenmesse to choose the top licensed properties in various markets including China, Germany, France, Italy, Spain, USA and UK.

The properties were showcased in display cubes, with Dr Who, Hannah Montana, Harry Potter and the Mr Men alongside Ben 10.

Graham Saltmarsh, UK licensing director for Cartoon Network, said: “Ben 10 has been an enormous success and when you look at the other properties that are being highlighted, it’s an indication of where he fits in the licensing landscape.

"Ben 10 has come a very long way in a very short time and all the signs are that he is only going to get more popular in the months and years ahead.”