Nurture Rights appoints Bulldog Licensing for The World of Dinosaur Roar!

Jack Ridsdale

By Jack Ridsdale

August 7th 2017 at 2:12PM
Nurture Rights appoints Bulldog Licensing for The World of Dinosaur Roar!

The firm will handle licensing for the preschool property created by Peter Curtis and produced in association with the Natural History Museum in London.

Kids media company Nurture Rights has announced the appointment of Bulldog Licensing as exclusive licensing agent in the UK and Ireland for its The World of Dinosaur Roar! as well as the Dinosaur Roar! brand.

Bulldog Licensing will build on the foundations put in place by Nurture Rights since the recent launch of The World of Dinosaur Roar!, targeting both retailers and licensees across the UK and Ireland. Its initial category focus will be on apparel, accessories, stationery and gifts, with the first merchandise predicted to hit retail from spring 2018.

Bulldog will build upon the licensing efforts of Nurture Rights with a focus on apparel, accessories, stationery and gifts, with the first merchandise predicted to hit retail from spring 2018.

The appointment of Bulldog follows hard on the heels of the launch of the first books in a collectable series of The World of Dinosaur Roar! by Macmillan’s Children’s Books, the official publishing partner for the property, and the announcement of Golden Bear as Master Toy Licensee for the property.

“The enormous promise of The World of Dinosaur Roar! is clear from the two significant agreements already announced in publishing and toys," commented Rob Corney, group managing director, Bulldog Licensing. "It has enormous promise in the market and we’re extremely excited to be working with Nurture — a truly innovative and forward-thinking company — in building on its success to date.”

Nick Barrington, MD of Nurture Rights, added: “With licensing and retail interest in The World of Dinosaur Roar! growing at an extraordinary pace, we were keen to appoint a licensing agent that could both manage and build on that interest. Bulldog has the wide-ranging experience, the contacts and, above all, the excellent reputation we required. We are looking forward immensely to working with Rob Corney and his team.”