New global licensing manager, agents and licensees bolster pre-school brand.
A raft of new licensing deals have been revealed in the UK and Asia for pre-school property, Olly the Little White Van.
Ideas at Work - the production company behind the brand - has secured EIM in Indonesia and Asiana in South Korea to act as licensing agents.
In addition, in the UK, Kiddy Rides has been appointed as a licensee for branded Olly ride-ons. These launched in late 2012, with further ride-ons to arrive throughout 2013.
Recently appointed global licensing manager, Rob Watson is spearheading the drive. He has more than 30 years experience in international licensing, having enjoyed stints at Hasbro in the US, Hornby and CPLG.
"We are thrilled that broadcasters and licensing partners around the world have taken Olly to their hearts," said Henry Becket, founder of Ideas at Work. "We are excited to further grow and build the licensing programme globally in 2013, and continue to push the brand into new categories, particularly in the digital space which we are set to announce in early 2013."
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