P2 Games reveals new app deals

By Lewis Tyler

July 4th 2011 at 11:30AM
P2 Games reveals new app deals

The software dev extends licence with eOne and signs new deals with Classic Media, Start Licensing and JCB.

Find out how licences give an advantage in the App Store - click here to read our exclusive interview with Gerry Whiteside, co-director of P2 Games.

The software developer has extended its licence with eOne, securing rights for an exclusive Peppa Pig iPad app, a Ben and Holly’s Little Kingdom title and a second Humf app, Humf’s Playtime.

New deals have been signed with Classic Media for Postman Pat, Guess with Jess and Tinga Tinga Tales; JCB for its My 1st JCB and JCB Boys brands and Start Licensing for Tracy Beaker.

The firm's Peppa Pig apps, Happy Mrs Chicken and Polly Parrot, have been downloaded over 200,000 times on the Apple App Store. 

Gerry Whiteside, co-director of P2 Games, said: "Adding such high profile brands to our portfolio and to now be working on a third Peppa Pig app is not only a dream come true but a testament to the popularity of apps amongst parents and children."

All of the new licensed apps are scheduled for release this year.