Pac-man and Rubik's announce new partnership

Jack Ridsdale

By Jack Ridsdale

May 24th 2017 at 10:25AM
UPDATED May 24th 2017 at 12:18PM
Pac-man and Rubik's announce new partnership

The Pac-man x Rubik's style guide will target a unisex demographic of teens and adults

Retro video game property Pac-Man will partner with toy brand Rubik's for a new mash-up line.

With a range of designs that will encourage fans to #playagain, the Pac-man x Rubik's style guide will target a unisex demographic of teens and adults. This collaboration promises to be whimsical, fun and full of nostalgia for the 1980s and will feature retro-inspired designs updated for the digital generation with hashtag slogans.

The licensing program will appeal to fans of Rubik's and Pac-man from back in the day and also the legions of 14 to 24 year olds that have gone retro crazy in the last 18 months. With a limited edition Pac-man branded Rubik's Cube also in the works for retail release, the 80s revolution really is in full swing for 2017.

 "Pac-man and Rubik's are two of the biggest pop culture icons of the 80s," commented Lori Heiss, vice president of brand strategy. "The Smiley studio has created a very cool style guide based on the current trend for retro games merchandising. I am sure the products from this unique collaboration will be hits and are going to become collectors with all generations of geeks.”

Mike Townend, MD of Rubik’s Brand Limited, added: "Rubik’s is very excited to be working with Pac-Man and the limited edition nature of the collection should ensure instant collectability with fans."