Character is showcased in Union Jack themed window, as well as in ground floor souvenir area.
Paddington Bear is taking centre stage at Hamleys Queen's Diamond Jubilee celebrations.
The character is being showcased in a special Union Jack-themed window display at the retailer, with the centrepiece being a 4ft Paddington Bear on a rotating stand, along with a host of other merchandise and Union Jack bunting which frames the window.
Paddington Bear is also a prominent part in the new ground floor souvenir area of the Regent Street store, which boasts a collection of toys, gifts, books and collectables.
"We are delighted that one of the world's best known bears is helping Hamleys celebrate the Queen's Diamond Jubilee in such patriotic style," said Nicholas Durbridge, chairman of The Copyrights Group. "Hamleys and Paddington Bear are synonymous with London and the capital will certainly be in the spotlight as the world marks this momentous occasion."
The Paddington Bear window display is in place until June 11th.