Panini sticks with Thumb Wrestling

Samantha Loveday

By Samantha Loveday

July 1st 2008 at 9:50AM
Panini sticks with Thumb Wrestling

Firm signs up to create collectable stickers and sticker albums for growing property.

The licensing deals keep coming for Thumb Wrestling Federation, with Bulldog Licensing signing Panini to create collectable stickers and albums based on the TWF characters.

The Panini collection will be launching later this year, and follows on from strong levels of interest on the High Street for the toy, apparel, publishing, greetings cards, calendars and DVD lines, which are all based on the show.

"With over 50 characters, the strongest broadcast platform around and a strong licensee list, this property has enormous potential," said Mark Warsop, marketing director at Panini UK. "Just looking at the fun the design team is having working on the property, you know it will be a great hit with kids."

TWF features funny, action-packed bouts of thumb wrestling between a number of zany contestants. The short-format segments include one-minute wrestler bios, 45-second gags and three and a half minute thumb wrestling matches.

The competition revolves around 36 original characters which fight for two teams - the Mighty Dexteras and the Sinistras - in a match up of good versus evil.

"Thumb Wrestling Federation is quite simply the biggest collectable opportunity of 2008," added Rob Corney, MD of Bulldog Licensing. "The classic play pattern of thumb wrestling makes it perfect for merchandise and its consistent position at the top of the ratings charts proves the very high interest in the brand.

"We're delighted that Panini is now part of our programme, as this builds on the success that our other licensees, including Aykroyds TDP, Sambro and Danilo, are experiencing in their sell-in."