Parragon reorganises into two new divisions

Samantha Loveday

By Samantha Loveday

August 28th 2014 at 10:23AM
Parragon reorganises into two new divisions

Firm sets up Parragon Publishing and Parragon International.

Parragon has reorganised its business into two new divisions - Parragon Publishing and Parragon International.

The firm has made the move to keep pace with the changing book world, as well as following investment in new areas such as stationery and gifting to complement the core book business.

Parragon Publishing will comprise the firm's core direct to retail English language operations in the UK, North America and Australasia, plus the core book publishing teams in Children's, Licence and Reference and Lifestyle.

The division will aim to grow Parragon's traditional and non traditional book markets with a focus on strategic alignment across global publishing and sharing of best practice.

Paul Gregory, current global publishing director, has been promoted to the role of president and COO for Parragon Publishing.

In addition, April Sankey, former operations director and publisher at Roto Vision S.A, will join as global publishing director, while Risa Beckett has been promoted to EVP, Parragon North America.

Meanwhile, Parragon International will focus on the expansion of new business areas. These will include the acceleration of the firm's non-English langauge business across proprietary and licence content, the expansion of gifting across proprietary and licence brands that sit outside of the traditional book category, as well as the growth of global marketing support.

Wendy Friedman, current president of Parragon North America/Latin America, has been promoted to the role of president and COO for Parragon International.

In addition, Brooke Lindner will be joining as director of product development. She was previously sales and product development director of kids books/soft play.

"Over the past two years, Parragon has introduced more innovation than ever before in both our business and product ranges," said Paul Taylor, CEO DC Thomson Consumer Products. "I am confident and excited that the above changes will enable us to accelerate growth and reposition the business to where we believe our markets will be five years from now."

The reorganisation will be effective from September 1st.