‘Zara’s role as a key player in the fast fashion industry keeps Peanuts front of mind with the key millennial demographic,’ says Peanuts Worldwide’s Tara Botwick.
A new line of apparel and accessories inspired by the Peanuts brand is heading to retail chain Zara.
Brokered by CPLG on behalf of Peanuts Worldwide, the ten-piece collection for girls aged from four to 14 spans t-shirts, denim dungarees, a dress, plimsolls, jumpers, a backpack and a khaki parka.
“We are thrilled to secure the launch of these multi-target collections in Zara, which confirms Inditex's continued commitment to Peanuts as we extend the alliance between these two major companies,” said Pau Pascual, MD of CPLG Iberia.
“Peanuts is an evergreen brand that resonates with different generations of fans making it an attractive brand for global retailers like Zara and the rest of the Inditex brand.”
An ankle length khaki jumpsuit and oversized shirt will also be available for older fans of the iconic brand.
Tara Botwick, senior director of international licensing at Peanuts Worldwide, added: “Peanuts has had a long-standing relationship with many of the Inditex brands and we are happy to continue our partnership through this Zara collection.
“Zara’s role as a key player in the fast fashion industry keeps Peanuts front of mind with the key millennial demographic.”