Penguin Children's Raa Raa Books go to retail

By Lewis Tyler

March 27th 2012 at 12:40PM
Penguin Children's Raa Raa Books go to retail

The Ladybird range includes two story books, a collection of six mini titles and a sticker book.

Penguin Children’s media and entertainment division has launched its Raa Raa the Noisy Lion Ladybird book range to UK retail and other English speaking territories outside of North America.

The line includes two kids story books – Raa Raa Finds His Roar and Raa Raa’s Quiet Time – as well as an activity sticker book and a library of six mini books which focus each on a different character from the CBeebies pre-school show.

Three more titles will be added later this year.

Eric Huang, Publishing Director for Media & Entertainment at Penguin Children’ commented: “We all fell in love with Raa Raa the moment we saw it. The brilliant character design and art direction, fantastic voiceovers, and the educational tenets of the show make it the perfect addition to our Ladybird character range, which also includes books behind Peppa Pig and Lego. We’ll be adding to the Raa Raa publishing range later this year bringing the total number of books published to five.”

Valerie Fry, Chapman Entertainment Commercial Director said: “There is a lot of excitement surrounding Raa Raa the Noisy Lion at present and pre-schoolers and parents alike will be delighted to see these new books on the shelves.”

Penguin is one of more than twenty partners in the Raa Raa licensing programme, which is now managed by CPLG, agent for the entire Champan portfolio.