Peppa Pig gains new partners as eOne strengthens licensing offering

Jack Ridsdale

By Jack Ridsdale

October 9th 2017 at 1:04AM
Peppa Pig gains new partners as eOne strengthens licensing offering

The new partners and deal renewals will enhance the consumer products program, further extending Peppa Pig’s retail presence in the UK.

Entertainment One is continuing to strengthen its flagship pre-school brand Peppa Pig with a slew of new licensing partners and deal renewals that will enhance the consumer products program, further extending Peppa Pig’s retail presence in the UK.

The brand also welcomes new charity partner, Movember, with Daddy Pig joining in to support the men’s health charity this November.

Kicking off the brand's slate of new partners is Vitabiotics, which will launch a fun range of Peppa Pig shaped vitamins under the Wellkid brand in January.

Meanwhile, Ravensburger will introduce a new range of games and puzzles, Imagine8 will produce a range of hair accessories and costume jewellery, Pez will add Peppa Pig to its iconic line of licensed sweets dispensers and John Toys will bring out a range of PVC playballs from spring 2018.

Peppa Pig's master toy licensee Character Options has also renewed its partnership, with surging sales set to be supported by a heavyweight marketing campaign for the range. The licensee expects to see this success continue into 2018 and beyond.

“We’re delighted to be adding new partners that will further diversify the brand’s retail presence,” said Katie Rollings, head of UK Licensing at eOne Family. “It’s also a pleasure to be strengthening our relationships with many of our key partners as we look forward to another exciting year ahead for Peppa Pig here in the UK.”

Elsewhere, the ‘Peppa for Baby’ brand extension has recently been refreshed with a new style guide to reflect a brighter colour palette and has been rebranded as My First Peppa Pig. Blues will launch a new line of baby and infant clothing and accessories from early 2018 and Rainbow Designs will follow in AW 2018 with a new range of early year’s activity toys. The expanded My First Peppa Pig collection will see the brand extend its retail footprint and open new retail partnerships in the nursery sector.

In the retail space, eOne has also announced Peppa Pig in-store activities and promotions in The Entertainer stores across the UK to raise funds for charity Baby Lifeline.

Finally, the brand will be boosted in 2018 when the newly extended Peppa Pig World themed attraction featuring two new rides opens to the public on 16th May. Save the Children will once again partner with eOne for the popular Muddy Puddle Walk, which raised over £230k for the charity when it launched in 2017, and will return in spring 2018.