Firm becomes the exclusive licensing agent in Italy for toy and entertainment company.
Planeta Junior Italia has signed a deal with MGA Entertainment to become the firm's exclusive licensing agent in Italy.
The company is now looking at a number of categories for consumer products including home textiles, apparel and personal care among others.
Initial focus will be on Moxie Girlz. Giochi Preziosi is already on board in Italy, currently distributing the doll line and also developing back to school and gift products.