Planetpals makes Italian move

Samantha Loveday

By Samantha Loveday

September 17th 2009 at 10:01AM
Planetpals makes Italian move

Environmentally friendly characters to push into territory following deal with Caldarelli.

Planetpals Licensing will be introducing its green friendly characters into Italy, San Marino and other parts of Europe having signed on with Caldarelli Licensing Agency.

CLA primarily represents licensors and covers a variety of areas including apparel, home furnishing, toys and games and stationery.

"Planetpals is a fantastic brand, a great idea with positive and cheerful emotional meaning," said the firm's Romana Caldarelli. "These characters will drive business by creating awareness. It's a brand that will build trust in the minds of European consumers."

Planetpals is a website and early childhood character property. Its licensing programme deals with social message that include eco friendliness, nutrition and world peace.