Playboy signs trio of licensees for apparel and accessories

Robert Hutchins

By Robert Hutchins

March 9th 2017 at 10:12AM
UPDATED March 9th 2017 at 12:08PM
Playboy signs trio of licensees for apparel and accessories

The lifestyle brand has made a push in the clothing and home decor market with new collections hitting stores this year.

Global lifestyle brand Playboy has secured a swathe of new licensees, boosting its presence across the apparel and home décor sectors.

The property has now signed with Supreme for an exclusive spring/summer 2017 collection, comprised of shirts, sweatshirts and hats. The collection will be available in Supreme retail stores in New York, LA, London, Paris and Japan.

Meanwhile, Joyrich has come on board to develop a Playboy themed line of men’s and women’s streetwear. Joyrich apparel is worn by some of the biggest names in the entertainment industry, including Rihanna, Rita Ora, Nicki Minaj and One Direction.

Alongside its apparel collection, Joyrich will launch a line of pins, stickers, mugs, socks, tote bags, souvenir jackets, hoodies, bath robes and more.

Completing the line up, Night Shift and Playboy have united to release the partnership’s first limited edition collaboration comprised of graphic driven bedding.