Playmates hires new VP, boys brands

Samantha Loveday

By Samantha Loveday

December 5th 2011 at 9:39AM
Playmates hires new VP, boys brands

Jeff Trojan returns to firm to take charge of Teenage Mutant Ninja Turtles.

Playmates Toys has appointed former DC Comics exec Jeff Trojan to the position of vice president for boys brands.

Trojan - who previously worked at the firm as VP of boys toys - will be charged with creating integrated marketing programmes to support the new Teenage Mutant Ninja Turtles line, due to hit retail in autumn 2012.

As well as DC Comics - where he was most recently VP, business development - Trojan has been VP of marketing at Play Along, where he worked with brands including Care Bears, Lord of the Rings, The Cat in the Hat, Teletubbies and Cabbage Patch Kids.