Swedish brand signed up for merchandising and promotions across key territories.
Plus Licens has signed up picture book and design property, Little Pink & Brokiga Friends.
The firm has scooped merchandising and promotional rights for Europe, Russia/CIS, Japan, Korea, Taiwan and Australia, plus publishing rights worldwide outside of Sweden.
Already a successful picture book series, there is a design brand - Brokiga - available across Sweden. This consists of apparel, furnishings, bedding and accessories for nurseries and children's rooms.