Plus Licens & Design Tokyo bags merchandising, promotional and publishing rights.
Plus Licens & Design Tokyo has been appointed as the licensing agent for Garfield in Japan.
The deal means that Jim Davis' classic comic strip character now has licensing and/or syndication activities in 111 countries. Some of the strongest markets outside of the US are apparently the Nordic countries and Central and Eastern Europe, where Plus Licens has worked with Garfield for more than two decades.
"Garfield is one of the truly great classics which offers us an exciting challenge," said Sachiko Imaizumi, MD of Plus Licens & Design Tokyo. "The Japanese licensing market is undeniably an extremely competitive and demanding market, but we are convinced that there is great opportunity to revitalise Garfield through new unique artwork program approaches, and our possibilities to draw on our mother company Plus Licens' successful licensing programmes in the Nordics and Eastern Europe."
Peder Tamm, president of Plus Licens, added: "We are happy to extend our long relationship with Garfield and his licensor Paws to another Plus Licens market."