MV Sports and Leisure to launches new doll range after deal with Bulldog.
The licensing drive for Goochicoo continues to grow, with MV Sports and Leisure having launched its plush doll line after its deal with agent Bulldog Licensing.
The collection features a number of interactive dolls which can be fed, tickled, put to sleep and even winded.
Each doll apparently features the distinctive humour and characterisation which is unique to the brand. MV is also developing an online site for the doll range; this will enable fans to log on and design their own Goochicoo.
“MV has done a fantastic job with this new range,” said Rob Corney, Bulldog MD. “Goochicoo is performing incredibly well at present and the dolls will create huge interest and have been selected right across the major national accounts for listings this autumn.”
Other Goochicoo licensees include Tommee Tippee, Izziwotnot, Poetic Gem, Kiss HK, UK Greetings and Moonpig.