PRE-SCHOOL MONTH: Rainbow Designs readies new launches

Samantha Loveday

By Samantha Loveday

July 19th 2011 at 5:00PM
PRE-SCHOOL MONTH: Rainbow Designs readies new launches

Fresh lines on the way for Wibbly Pig, Stripy Horse and The World of Beatrix Potter.

Rainbow Designs will be ramping up its activity for three of its key pre-school brands.

The firm's toy line for BBC Worldwide's Wibbly Pig brand is currently performing well at retail. The collection includes the 15cm Wibbly Pig Bean Toys in three different outfits, the Wibbly Pig with Comfort Blanket and the Hand Puppet.

In addition, Wibbly Pig games include the Mix and Match card game and the Wooden Shapes Puzzle. The firm also has two Back packs - one featuring Wibbly's face and ears and the new plush Wibbly Pig back pack (pictured).

Moving on, and Stripy Horse began life as a soft toy from the classic picture book, Who Are You, Stripy Horse? There is now a full line of stories, which have been read on Cbeebies.

Rainbow's range includes a soft toy and a new Cuddly Comfort Blanket featuring Stripy Horse's smiling head. The Stripy Horse Wooden Peg Puzzle and the three-piece melamine sets are also favourites.

Meanwhile, new arrivals to Rainbow's The World of Beatrix Potter Classics collection include a number of the characters, such as Peter Rabbit, Jemima Puddle-Duck and Tom Kitten.

The new Wooden Peg Puzzle features individual pegs numbered from one to eight, while the Wooden Dominoes come packaged in a special presentation box. On top of this, there are Wooden Book Ends, which feature an 'A' book end decorated in pale blue and Peter Rabbit, and a 'Z' book end featuring Jemima Puddle-Duck in yellow.

Also new is the Peter Rabbit Wooden Plant Press.