ProSiebenSat. 1 Licensing adds Maggie & Bianca Fashion Friends

Jack Ridsdale

By Jack Ridsdale

April 25th 2017 at 10:22AM
ProSiebenSat. 1 Licensing adds Maggie & Bianca Fashion Friends

The licensing firm has added the Rainbow series to its portfolio, covering the German-speaking region.

ProSiebenSat.1 Licensing has added another internationally successful licensed show for the core target group of children aged 8 to 12 - Rainbow’s new series Maggie & Bianca Fashion Friends. The license agreement between the ProSiebenSat.1 Group’s licensing company and Rainbow S.r.L covers the German-speaking region.

Maggie & Bianca Fashion Friends is a live action drama/comedy that has been broadcast daily on Rai Gulp, an Italian TV channel for children, since August 29, 2016. The second season has been broadcast since January, with excellent ratings and up to 305,000 viewers. In Germany, broadcasting will start on the Disney Channel in June 2017. Two seasons with 26 30-minute episodes each are already available and the third season is currently in production.

Maggie & Bianca Fashion Friends also has its own YouTube channel and Instagram, Facebook and Twitter accounts, whilst the German website will launch shortly before the show’s TV debut.

Simba Toys is the master toy partner, offering an extensive toy range for the new series.

“Fashion, music and friendship – the main topics of this series – are all close to the heart of young girls," commented Robert Merkel, managing director of ProSiebenSat.1 Licensing.

"The characters in this series are perfectly portrayed, and young people can easily identify with them. With Maggie & Bianca Fashion Friends, we are definitely in tune with the times and expanding our offer towards the Lifecycle portfolio.” 

“The team at ProSiebenSat.1 Licensing obviously love this show, which is a vital part of establishing a brand in the long-term," commented Cristiana Buzzelli, SVP licensing and acquisitions at Rainbow S.r.L.

"They also have the requisite contacts and know-how and I’m sure that, with sophisticated concepts and tailored 360° partner campaigns, Maggie & Bianca will become an extremely popular licensed show in Germany.”